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Maruti Suzuki Vitara Brezza becomes India’s fastest selling compact SUV to clock 6 lakh sales within 5 years of launch

India’s best-selling compact SUV, Maruti Suzuki Vitara Brezza, sets yet another remarkable milestone, clocks 6 Lakh sales within a short time span of 5 years. Since its launch in 2016, Vitara Brezza has been the undisputed market leader in the compact SUV segment with its enhanced sportiness, bolder SUV looks, stronger stance, premium interiors and host of features. Its dominance over the segment is evident from the fact that it has not only emerged as the fastest selling compact SUV in...

The Enticing Eight

"You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you," said Ginni Rometty, CEO, IBM and this couldn't be more apt for the sub-4-metre SUV segment. It was the summer of 2013 when Ford rolled out the EcoSport, which not only kick-started India's youngest and the most competitive segment, the compact SUV class, but also created a whole new set of customers. Fast forward to 2020 and the buyer is spoilt with choices wi...